Pamela Rosenkranz for Ricola

[...] with a flesh-coloured silicone which, sold commercially as “Dragon Skin,” is also used for prosthetics and special effects in films. She even fills the plastic bottles of global mineral water brands with the stuff, making a mockery of their claim to use “pure water” and to have only the health of their consumers at heart. The appearance of products, their surfaces and the social significance of brands are key themes of contemporary art. In her essay, “Human Surface Skin,” Rosenkranz herself discusses the special attraction of “hairless, sleek, and smooth skin” and its role in human evolution. In her own works, human skin symbolizes “the permeability between ourselves and our surroundings.” The artist presents it not as organic tissue, however, but mostly in the form of an abstract element identifiable on grounds of its specific colour. Colour is thus the true medium of her work. It is colour that the artist applies, prints, photographs and even bottles – colour that always requires a support. In his discussion of her works, Alex Kitnick even goes so far as to claim that Rosenkranz brings life itself down to the level of colour.
In her “art ad” for Ricola, Pamela Rosenkranz associates the enjoyment and effect of sucking a herb drop with the tongue, which is where the sensory organs that enable us to taste and feel are concentrated. We all use our tongues to move food around in our mouths – and sweets, too. The tongue also has nerves connecting it to the brain and other organs. We use it to suck, chew, kiss and swallow – but also to speak. Rosenkranz’s monochrome colour field is the colour of a tongue. Every herb drop comes into contact with the pink of a tongue.
Roman Kurzmeyer

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Art from Switzerland

Pamela Rosenkranz for Ricola
Kaspar Müller for Ricola
Vivian Suter for Ricola
Shirana Shahbazi for Ricola
Ricola Collection Prize
Guiding Ideas

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